RevOps and Marketing Specialist

Permanent
Cape Town
Posted 3 months ago

Join a SaaS startup revolutionising Chat Commerce! We’re seeking a RevOps and Marketing Specialist to drive lead generation and marketing strategies. This unique role combines RevOps execution with marketing responsibilities, offering a thrilling opportunity for growth and impact.

 

Responsibilities:

 

Automated Lead Generation:

  • Develop and manage automated lead generation engines for various Ideal Customer Profiles (ICPs).
  • Execute targeted outbound lead generation campaigns via email.
  • Craft compelling copy for outreach sequences.
  • Define target populations and maintain target lists.
  • Execute and maintain campaigns, reporting on performance.
  • Optimize campaigns to drive high-value, qualified opportunities into the pipeline.

 

General Marketing Content:

  • Create engaging social media content, especially for LinkedIn.
  • Collaborate with our graphic designer for content creation.
  • Post content weekly in line with ICPs.

 

Personal Brand Building:

  • Utilize tools like Meet Alfred to build a network of buyers within ICPs.
  • Drive leads into the sales funnel and hand them off to Sales Executives.

 

SEO:

  • Drive lead generation through SEO and content marketing.
  • Manage SEO efforts to drive qualified inbound leads.
  • Conduct keyword research and create pillar and cluster articles.
  • Increase domain authority through consistent backlinking.

 

Ads:

  • Manage lead generation through paid advertising.
  • Develop and execute ads for ICPs based on research.
  • Create ad copy and content, collaborating with the graphic designer.

 

Dashboarding for Lead Generation:

  • Display lead generation efforts in simple, performance-tracking dashboards.
  • Showcase efforts and successes of all lead generation levers.

 

Requirements:

  • Minimum 2 years’ experience in a similar role within a SaaS software company.
  • Experience in B2B software sales.
  • Familiarity with tools like Apollo, HubSpot, Meet Alfred, LinkedIn, Databox, Google Adwords, and LinkedIn Ads.

 

Join a forward thinking company that is driving growth and innovation in the Chat Commerce space! Apply to be part of their global journey by sending your CV to  Jackie@capitaledgerecruitment.co.za

Deadline for applications is 15/05/2024

Job Features

Job CategoryDigital Marketing, Information Technology, Marketing

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