Growth Marketing Manager (SMB SaaS & E-commerce)

Permanent

Cape Town, Gauteng

Posted 2 weeks ago

Cape Town or Remote

Are you a data-driven growth marketer ready to own and build an SMB lead generation engine? This role focuses on scaling the pipeline of qualified leads for a SaaS platform that helps small e-commerce businesses drive sales, automate conversations, recover abandoned carts, and build customer loyalty via WhatsApp and other channels.

Key Responsibilities:

Develop and execute multi-channel growth strategies targeting e-commerce SMBs globally.
Experiment with growth tactics across acquisition, activation, retention, referral, and revenue.
Optimize self-service product funnels and create event-driven onboarding automations.
Manage SEO, SEM, and paid social campaigns focused on high-intent keywords.
Own and optimize app marketplace listings (Shopify, WooCommerce), including ads and reviews.
Engage with e-commerce communities and potential partners for awareness and referrals.
Use data-driven experimentation (A/B testing) to improve growth metrics and decision-making.

Qualifications:

3-5+ years in growth marketing, demand generation, or digital marketing with a B2B SaaS focus.
Proven success marketing to SMBs, particularly in e-commerce ecosystems.
Hands-on experience with content marketing, SEO, paid acquisition, and marketing automation tools.
Highly analytical with strong expertise in analytics platforms and data-driven decision-making.
Self-starter with ownership mindset, able to work autonomously and iterate rapidly.

Bonus:

Experience managing Shopify or WooCommerce apps.
Familiarity with product-led growth (PLG) SaaS models.
Knowledge of messaging marketing (WhatsApp, SMS, email).

Why this role?

Build a growth engine from scratch with direct impact.
Operate at the convergence of SaaS, e-commerce, and conversational commerce.
Global reach from day one.
Opportunity for career progression as the company scales.

Deadline for applications is 30/11/2025

To apply please send your CV to Nova@capitaledgerecruitment.co.za

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Job Category

Digital Marketing, Marketing

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