Digital Marketing Specialist

Permanent
Cape Town
Posted 10 months ago

Are you a seasoned digital marketer with a passion for driving impactful strategies? We are seeking a Digital Marketing Specialist to lead digital efforts and optimise online presence. In this role, you will be responsible for managing web content, optimising for search engines, overseeing social media accounts, and reporting on digital activities. The ideal candidate will have a strong interest in website UX, design, editing, SEO optimisation, and analytics reporting, along with technical proficiency in content management systems and social media platforms.

 

Key Responsibilities:

  • Add, edit, and review content (web pages, PDFs, CSV files) on the public-facing websites.
  • Ensure website content is optimized for search engines.
  • Manage social media accounts, including posting, monitoring, and responding.
  • Perform analytics reporting across various digital activities.
  • Collaborate with internal stakeholders on website content updates.
  • Create new pages on the public websites with content generated by the communications team.
  • Edit existing pages on the public websites.
  • Upload and review monthly fact sheets and fund performance data on the websites.
  • Develop and implement impactful search media strategies across various platforms.
  • Optimize campaigns for maximum ROI and achieve measurable results.
  • Review the website for SEO enhancements and implement SEO activities.
  • Schedule social media posts based on the social media calendar.
  • Monitor social media channels for messages, comments, and mentions.
  • Report monthly analytics across website, social media, and digital advertising.
  • Provide ad-hoc reporting.

 

Qualifications:

  • Tertiary qualification (e.g., BA in Marketing, B.Com in Marketing, Economics, Finance, B.Bus.Sc in Marketing, Economics, Finance).

 

Skills, Competencies, and Experience:

  • Proven track record of strong performance of more than 4 years post qualification.
  • Demonstrated interest and/or passion in website UX, design, editing, SEO optimization, and analytics reporting.
  • Technical understanding of content management systems (e.g., Intranets, Sharepoint, Optimisely, Adobe Experience Manager, or other CMS’s).
  • Management of social media accounts covering LinkedIn as a minimum requirement, with other platform experience beneficial.
  • Experience using online reputation management platforms (e.g., Sprout Social, Hootsuite, Meltwater, Brands Eye, etc.).
  • Google Analytics 4 (GA4) and Google Tag Manager (GTM) or similar platforms.
  • Excellent attention to detail.
  • Tech-savvy.
  • Good interpersonal skills.
  • Good organizational and time management skills.
  • Ability to operate independently as well as within a team.
  • Proactive approach.
  • Interest in websites, systems, and digital marketing.
  • Interest in social media.

To apply by send your CV to  Jackie@capitaledgerecruitment.co.za

Deadline for applications is 15/05/2024

Job Features

Job CategoryDigital Marketing, Marketing

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