Data & Campaign Manager

Permanent

Cape Town

Posted 5 years ago

As a Data & Campaign Manager you will be responsible for customer journey mapping of direct marketing campaigns across all direct channels and also manage the banner customer direct marketing calendar to ensure good customer engagement.

Responsible for customer journey mapping of direct marketing campaigns
Sound knowledge of customers segmentation and how to apply this to a customer growth strategy
Assigning customer target files to deals and creative together for personalised customer experience
Design and implement quality assurance on all work
Manage the banner customer direct marketing calendar to ensure good customer engagement and avoid opt outs
Liaise with business stakeholders on upcoming brand campaigns and ensure that customer communication is plotted in the marketing calendar
Responsible for the set up and reporting of customer surveys
Define documentation and road maps for Direct business processes, A/B tests and promotions that succeed through direct communications.
Ensure all email campaigns are mobile-friendly

Experience

4+ years Marketing experience
4+ years experience in Bulk Email Engines such as SAP Marketing Cloud, Watson Campaign Automation, SalesForce Marketing Cloud Experience in working with customer segmentation and building them

Knowledge and Skills

Proficiency in using marketing automation technology & tools Knowledge of setting up customer surveys and reporting on them Attention to detail is critical Sense of ownership and pride in your performance and its impact on the company’s success Critical thinker and problem-solving skills
Team player Good time-management skills Strong interpersonal and communication skills
Familiarity with direct marketing analytics
An ability to work under tight deadlines Direct Marketing Principles & Practices GSuite

Qualifications

Relevant Tertiary Qualification

Deadline for applications is 30/03/2021

For more information, email your CV to Jackie@capitaledgerecruitment.co.za

Facebook

Twitter

Tumblr

Job Features

Job Category

Digital Marketing, Marketing

Apply Online

First Name*

Last Name*

Email*

A valid email address is required.

Contact*

A valid phone number is required.

Job Title*

Please provide a brief summary of your experience and the type of job you are looking for*

Disclaimer*

Capital Edge Recruitment will use any personal data collected through the job application process for recruitment purposes only and should your application be successful for purposes connected with your employment we will pass your data onto our clients agreed by you upfront and they will treat your data as confidential. Capital Edge Recruitment will not be liable for any damage loss or liability of whatsoever nature arising from the job application process.

Attach Resume*