Chief Marketing Officer

Permanent

Cape Town

Posted 1 week ago

Shape the Future of Destination Marketing

A leading organisation in the tourism and hospitality sector is on a mission to position its destination as a globally admired, inclusive, and sustainable hotspot. Renowned for its innovation and community-driven impact, this organisation is redefining how destinations connect with travellers worldwide.

They are searching for a visionary leader who can craft transformative marketing strategies, blending creativity with cutting-edge technology to inspire visitors and elevate the destination’s global reputation.

Why Join:

Global Impact: Play a pivotal role in showcasing the destination as a world-class, responsible tourism leader.
Innovative Landscape: Harness AI, data insights, and emerging technologies like AR/VR to reimagine marketing campaigns.
Community Upliftment: Build a brand that not only attracts visitors but also supports local communities and preserves cultural heritage.
Team Environment: Lead a team of passionate professionals driven by creativity and collaboration.
Competitive Package: Enjoy a market-aligned salary, performance-based rewards, and opportunities for professional growth and international networking.

Your Role:

As Chief Marketing Officer, you’ll:

Set the Vision: Develop and implement forward-thinking marketing strategies to position the destination as a top sustainable travel choice.
Champion the Brand: Oversee and elevate key brand initiatives that resonate with local and global audiences.
Leverage Technology: Drive digital transformation using data, AI, and immersive tools to redefine destination marketing.
Grow Visitor Engagement: Design campaigns that captivate and engage travellers, boosting loyalty and unforgettable experiences.
Promote Inclusivity: Ensure all campaigns reflect the principles of diversity, accessibility, and universal appeal.
Foster Partnerships: Collaborate with local stakeholders, businesses, and global organisations to amplify impact.
Deliver Results: Expand reach, grow market share, and achieve measurable outcomes in tourism growth and brand engagement.

What You Bring:

We’re looking for a marketing trailblazer with:

Visionary Leadership: Proven experience in leading high-performing teams and building iconic brands.
Tech Savviness: Expertise in leveraging AI, analytics, and innovative digital tools to drive marketing success.
Global Acumen: A track record of engaging diverse international markets.
Sustainability Focus: A commitment to integrating purpose with profit.
Creative Excellence: The ability to turn bold ideas into campaigns that achieve tangible results.
Inclusive Mindset: A deep understanding of accessible tourism and marketing strategies that embrace diversity.

Minimum Qualifications:

10+ years of progressive marketing experience, including 5+ years in senior leadership roles.
A strong background in tourism, hospitality, or destination marketing is highly advantageous.
Demonstrable experience building and monetising partnerships and sponsorships.
Exceptional storytelling and communication skills.
Bachelor’s degree in Marketing, Business, or a related field (advanced degree preferred).

Deadline for applications is 30/01/2025

For more information, call Jackie Jacks on 072 487 3387 or send your CV to Jackie Jacks

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